Back To Schedule
Tuesday, June 19 • 5:00pm - 6:00pm
Jobs To Be Done- How to Ensure You Are Building Things People Need

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

It seems crazy, but many startups fail because they build things that people just don't need. Ensuring that you are building a product or service that serves a real need for a market is challenging.

Jobs to Be Done (JTBD) is a conceptual framework to help you build, market and sell things that people, want, need, and use regardless of industry, product type, or vertical. It helps you understand why clients or customers "hire" different products for the jobs they need done, and gives you the ability to build better and more refined solutions not based on solutions, but on the problems facing the end user.

Program Partner / Speaker
avatar for Sean jackson

Sean jackson

Founder & CEO, Sift
Founder and Product Guy working on solutions to help the future of work be more collaborative. Background at the intersection of technology, policy, operations, and data analysis. Former Marine and Venture for America Fellow.

Tuesday June 19, 2018 5:00pm - 6:00pm EDT
Aloft Detroit at the David Whitney