Techstars Startup Week Detroit 2018

It seems crazy, but many startups fail because they build things that people just don't need. Ensuring that you are building a product or service that serves a real need for a market is challenging.

Jobs to Be Done (JTBD) is a conceptual framework to help you build, market and sell things that people, want, need, and use regardless of industry, product type, or vertical. It helps you understand why clients or customers "hire" different products for the jobs they need done, and gives you the ability to build better and more refined solutions not based on solutions, but on the problems facing the end user.