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Thursday, June 21 • 7:00pm - 8:00pm
Mapping Your Journey: What the Age of Exploration Can Teach Us About Product Roadmaps

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Roadmaps are be a critical aspect to your startup pitch. In this talk, we will discuss how user insight plays a vital role in the prioritization of a roadmap. We will use a data-driven approach, leveraging design thinking and user validation. Taking inspiration from the cartographers of the Age of Discovery, we will discuss the ins-and-outs of maps and walk through a technique used to help companies from startups to Fortune 50 companies identify and prioritize opportunities for innovation based on the needs of their users. By collaboratively constructing a roadmap during the talk, you will have hands-on practice with this methodology that you can take to your startup.

Program Partner / Speaker
avatar for Jonathon Baugh

Jonathon Baugh

Experience Architect, Pillar Technology
Jonathon has been designing and building digital experiences for over 20 years. His unique ability to understand and balance people, technology, and business has proven instrumental across companies of all shapes, sizes, and industries. He has designed experiences for everything from... Read More →

Thursday June 21, 2018 7:00pm - 8:00pm EDT
Woodward I (Big White Tent @ Woodward & Park Ave)