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Monday, June 18 • 11:00am - 12:00pm
Making Your Project Personal: A Persona Workshop

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As Jon, I want to attend a workshop that helps me understand my users.

Did that sound forced?

Yeah, we agree. Far too often startups creates cardboard personas with little true understanding of who's problems they are solving. In this workshop, we'll learn how to quickly bring the human element to your startup, helping to prioritize efforts and enhance user delight, through personas. Following examples from over a decade of experience, we learn the ins-and-outs of personas and scenarios through a series of rapid individual and team exercises. We'll center the lessons around a fictitious project and progress through a workbook. At then end of the workshop you'll have experienced how to effectively bring a human element to your company through personas and scenarios.

Program Partner / Speaker
avatar for Jonathon Baugh

Jonathon Baugh

Experience Architect, Pillar Technology
Jonathon has been designing and building digital experiences for over 20 years. His unique ability to understand and balance people, technology, and business has proven instrumental across companies of all shapes, sizes, and industries. He has designed experiences for everything from... Read More →

Monday June 18, 2018 11:00am - 12:00pm EDT