How the Facebook/Instagram's ad platform leveled the advertising playing field and allows any organization, business, band, and personal brand entity to compete with the worlds biggest corporations for coveted space in users smart phones.
The end goal is for attendants to visually see a global campaign take shape from ideation - development - launch (via fb/instagram ads) in less then 60 minutes using tools that every entrepreneur has access to, while the presenter is providing instruction and guides/manuals that will allow them to do the same with their own ventures.
We'll provide a brief overview of FB's business platform including an explanation on the latest Facebook changes due to recent events and what they mean to small business.
-We'll providing materials/checklists that guide them through the process of setting up their business to be able to carry out sophisticated, highly targeted national and global campaigns.
The format will be collaborative - we will pick one Detroit based brand or business that registers (most likely picked beforehand) and our creative team will be on hand to create a one minute video (b-roll, talking head, narration,) that they will put together in the background while the talk/workshop is starting (quick, guerilla style video using only an iphone, a usb mic, and a macbook) -
We guide attendants through the process of creating a FB page, Business Manager, Ad account (15 minute process) and then we will take that video and create a FB ad campaign (another 15-20 minute process with most of the research and content done beforehand) that will be submitted and launched nationwide before the talk is over. By the time the talk ends, they will have the ad showing up in their newsfeeds (with several contingencies set in place for any unforseen issues)
