Tuesday, June 19 • 1:00pm - 2:00pm
Design for Innovation

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This session will include a brief talk and workshop on how design can be used as a strategic tool for accelerating innovative thinking in business. While innovation is often used as a buzz-word, design can help to de-mystify the meaning and assign tangible practices that can lead to innovation. Design methods can help you to better understand your niche audience, differentiate from competitors and reduce risk and uncertainty. 

So yes, INNOVATION IS FOR EVERYONE! Not just for the large organizations like Apple and Google, but for startups and small businesses too. The workshop will demonstrate strategic design thinking / human-centered design collaborative process.

At the conclusion of this session, participants will have a better understanding of how design can support their business goals and be provided with a design tool to use right away.  Attendees of this session will also have a special opportunity to participate in the next Design for Innovation training at Grand Circus Detroit, August 8th and 9th. 

Program Partner / Speaker
avatar for Terri Burch

Terri Burch

Design Strategist & Service Designer, BUSINESS DESIGN CO LLC
Terri Burch is a Principal Design Strategist for Detroit-based consultancy, Business Design Co. LLC and Service Designer for DesignThinkers Group, a global innovation agency. She has worked with leading organizations in Detroit, U.S. and abroad leading innovation and transformative... Read More →

Tuesday June 19, 2018 1:00pm - 2:00pm
Bamboo Detroit 1420 Washington Blvd, Detroit, MI 48226, USA

Attendees (80)