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Tuesday, June 19 • 2:30pm - 3:30pm
Retail Boot Camp Mini-Workshop: The 4 P’s of Popping-Up: A Strategic Approach

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Please join Mary Aviles of Connect 4 Insight and Sarah Donnelly from TechTown Detroit in this interactive workshop covering the “4 P’s of Popping-Up”: price, product, packaging, and promotion.

Retail-Focused Topics Include:
- how to create your own pop-up opportunities
- how to research and develop the right mix of area market involvement (considering investment, audience, and potential competition)
- how to conduct a DIY merchandising audit
- how to increase your discoverability by incenting user-generated content
- and, what to do in the aftermath to retain and reactivate your customers

Attendees will identify action items for pre/during/post events.

Program Partner / Speaker
avatar for Mary Aviles

Mary Aviles

Mary is an associative thinker with 20 years expertise encouraging economic developmentin industries like consumer electronics, data security, financial services & banking, grocery,healthcare, insurance, retail, and small business. As a market strategist and researcher,she connects marketing with the insights that make it matter. A thought leader in the field ofonline digital qualitative research, her work informs: marketing strategy andcommunications... Read More →
avatar for Sarah Donnelly

Sarah Donnelly

Director, Retail Services, TechTown Detroit
| Sarah Donnelly is the Retail Services Director at TechTown Detroit, where she leads the Retail Boot Camp program and other retail incubation initiatives including pop-up opportunities such as The Shop at TechTown and the Cass Collective, a collaboration with Midtown Detroit Inc... Read More →


Tuesday June 19, 2018 2:30pm - 3:30pm
TechTown Detroit 440 Burroughs St, Detroit, MI 48202, USA

Attendees (101)