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Tuesday, June 19 • 2:30pm - 3:30pm
Retail Boot Camp Mini-Workshop: The 4 P’s of Popping-Up: A Strategic Approach

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Please join Mary Aviles of Connect 4 Insight and Sarah Donnelly from TechTown Detroit in this interactive workshop covering the “4 P’s of Popping-Up”: price, product, packaging, and promotion.

Retail-Focused Topics Include:
- how to create your own pop-up opportunities
- how to research and develop the right mix of area market involvement (considering investment, audience, and potential competition)
- how to conduct a DIY merchandising audit
- how to increase your discoverability by incenting user-generated content
- and, what to do in the aftermath to retain and reactivate your customers

Attendees will identify action items for pre/during/post events.

Program Partner / Speaker
avatar for Mary Aviles

Mary Aviles

Mary is an associative thinker with 20 years expertise encouraging economic developmentin industries like consumer electronics, data security, financial services & banking, grocery,healthcare, insurance, retail, and small business. As a market strategist and researcher,she connects... Read More →
avatar for Sarah Donnelly

Sarah Donnelly

Director, Retail Services, TechTown Detroit
Sarah Donnelly is the Retail Services Director at TechTown Detroit, where she leads the Retail Boot Camp program and other retail incubation initiatives including pop-up opportunities such as The Shop at TechTown and the Cass Collective, a collaboration with Midtown Detroit Inc. With... Read More →


Tuesday June 19, 2018 2:30pm - 3:30pm
TechTown Detroit 440 Burroughs St, Detroit, MI 48202, USA

Attendees (101)