Techstars Startup Week Detroit 2018

The market continues to evolve and change at the speed of technology.  It’s more diverse, consumer-centric, technology-driven and demanding.  Developing a strategy focused on communicating directly (or, indirectly) to consumers, in a cost-effective manner, is essential to laying the foundation for business success.  Consumers are more discerning, want to be communicated to on their terms and will more likely to respond to relevant messaging and vehicles.

Irrespective of the size, or the state of your business, this interactive session will probe how to identify and use integrated marketing communications effectively in a hyperactive, competitive marketplace.