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Thursday, June 21 • 1:00pm - 2:00pm
Understanding Consumers and Effectively Communicating to Them

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The market continues to evolve and change at the speed of technology.  It’s more diverse, consumer-centric, technology-driven and demanding.  Developing a strategy focused on communicating directly (or, indirectly) to consumers, in a cost-effective manner, is essential to laying the foundation for business success.  Consumers are more discerning, want to be communicated to on their terms and will more likely to respond to relevant messaging and vehicles.

Irrespective of the size, or the state of your business, this interactive session will probe how to identify and use integrated marketing communications effectively in a hyperactive, competitive marketplace.

Program Partner / Speaker
avatar for Mark S. Lee

Mark S. Lee

Founder, President & CEO, The LEE Group, MI LLC
Mark S. Lee is President & CEO, The LEE Group (TLG), MI LLC, an independent integrated marketing consulting firm focused on providing marketing, branding and communication solutions to clients. Additionally, TLG provides training & development to organizations in the areas of branding... Read More →

Thursday June 21, 2018 1:00pm - 2:00pm EDT
Woodward I (Big White Tent @ Woodward & Park Ave)