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Tuesday, June 19 • 4:00pm - 5:00pm
Let me get 2 Coneys w/fries, Red Pop, and a Vertical: Understanding Vertical Integration through Creative Brand Strategy + Digital Marketing for the Independent Artist

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As your latest single is uploading to the digital music distributer, you are thinking; “all I need is1 million downloads, whole lot of streams, then life will be good.”  You may not have fully considered how you will get people to enjoy the music, buy the single, add it to their playlist,repost and double tap on your posts. Let’s keep it 100…you really don’t know how to creatively position your product for the most effective brand expansion beyond the single.
Dean Watts, Founder and Chief Marketing Officer at Codeblu, will chat about Understanding Vertical Integration through Creative Brand Strategy and Digital Marketing for the Independent Artist.

We will explore understanding the direction of your brand, effectively communicating through the digital impressions, conversion of passion to revenue, and leveraging the digital marketing platform to have effective conversations across the brand’s vertical.

Program Partner / Speaker
avatar for Dean Beanz

Dean Beanz

Founder of Evry Music / Creative Director, Endy Loft
avatar for Dean Watts

Dean Watts

Founder and Chief Marketing Officer, Codeblu
Dean Watts is the Founder and Chief Marketing Officer at Codeblu. She has over 15 years of music industry experience working with independent and major label signed artists.   Codeblu is a Creative Agency with an exclusive focus on Lifestyle and Entertainment. Codeblu launches August... Read More →

Tuesday June 19, 2018 4:00pm - 5:00pm EDT
Aloft Detroit at the David Whitney