Back To Schedule
Wednesday, June 20 • 11:00am - 12:00pm
Engage Risk as Your Friend, not a Foe—to Impact Investor DNA—& Raise $ for Your Venture

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

The most frequent complaint I hear from entrepreneurs in Michigan is the lack of risk capital; investors willing to finance start-ups and early-stage companies vs. those with confirmed product/market fit and solid revenues. Michigan founders frequently travel to the E/W Coast seeking money and connections. While some raise cash, may don’t—and return home empty-handed—to face an unknown future. 
With millions of dollars invested in not just tech/innovation, but food & beverage, fast-moving consumer goods, logistics, wholesaling and construction to name just a few, plenty of money exists in Michigan. So, if there is so much capital seeking opportunitieswhy is it such a struggle to get local investors to open their pocketbooks and finance technology, 1st-time entrepreneurs and early stage SMEs?
The culture of risk in the Michigan ecosystem is rarely spoken about, yet its impact is felt daily by entrepreneurs. In this talk, I speak to these issues and actions Michigan entrepreneurs can implement to ‘shape’ their business models to the risk attitudes and behaviors of local investors + learn to ‘sell risk, then opportunity’—to raise $ for their ventures?
Value for Detroit Entrepreneurs *
Success in raising money from local investors is not only about the ‘pitch,’ but the business model selected and executed which local $ will finance. Certainly, entrepreneurs must create and deploy business models which meet customer requirements for commercialization and revenue generation; but they frequently overlook which models the best match the risk behavior of wealth too. Selecting the business model which impacts the DNA of investors is the path to open their wallets—to finance your dreams, your hopes, and your aspirations.  This talk is not only of use to Michigan entrepreneurs but to the development of the Michigan ecosystem.

Program Partner / Speaker
avatar for Adrian Fortino

Adrian Fortino

Partner, Mercury Fund
I'm an early stage investor interested in transformational physical science, internet of things and industrial technologies. I'm passionate about the opportunity in the Midwest given the level of engineering talent and research investment across the region. My startup operating background... Read More →
avatar for Thomas Nastas

Thomas Nastas

President and Founder, Innovative Ventures Inc
After an early career in product development with Ford Motor, Multifastener, DonnellyMirrors, Lear-Siegler, Votrax & Park Chemical, THOMAS NASTAS founded InnovativeVentures Inc. (IVI) in 1986, creating VC, PE, grant and cash flow funds in the USA, Canada,Europe, Sub-Sahara Africa... Read More →

Wednesday June 20, 2018 11:00am - 12:00pm EDT
20 Witherell