Techstars Startup Week Detroit 2018

As Jon, I want to attend a workshop that helps me understand my users.

Did that sound forced?


Yeah, we agree. Far too often startups creates cardboard personas with little true understanding of who's problems they are solving. In this workshop, we'll learn how to quickly bring the human element to your startup, helping to prioritize efforts and enhance user delight, through personas. Following examples from over a decade of experience, we learn the ins-and-outs of personas and scenarios through a series of rapid individual and team exercises. We'll center the lessons around a fictitious project and progress through a workbook. At then end of the workshop you'll have experienced how to effectively bring a human element to your company through personas and scenarios.