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Jessica Minnick & Dy-Min Johnson

Detroit, MI
Dy-Min Johnson, Co-Founder
Dy-Min Johnson graduated in 2013, earning a double major from the University of Michigan, studying psychology and women’s studies. She then went on to earn an Industrial Sewing Certification. Together with her years of work experience in marketing and retail Not Sorry Apparel is a perfect fit.
Jessica Minnick, Co-Founder
Jessica Minnick graduated in 2011, earning a double major-double minor from the University of Miami, studying public relations, psychology, marketing and music business. With 10 years of graphic design & digital marketing experience, Jessica Minnick has utilized her technical skills in a variety of industries including retail, hospitality, business services and manufacturing. Her additional experience in retail management, sales, customer service and package design make her uniquely qualified to lead the design team at Not Sorry Apparel.
Co-founders Dy-Min Johnson and Jessica Minnick met at a kickboxing class and felt like they were apologizing for just existing. They were tired of saying sorry just for being themselves so they decided to create something that would empower them to live their lives more unapologetically. They have a combined 20 years of experience in marketing, design, retail, management and customer service. Currently they operate at Ponyride - 1401 Vermont St, Detroit.